If you manage a Co-op, Sojern will provide access to a Co-Op Dashboard, available from the left-hand menu. The Co-Op Dashboard is designed to give you a comprehensive view of all activities related to the Co-Op marketing you run through Sojern. It provides insights into partner relationships, budget allocations, campaign performance, and geographical distribution.
Filters
At the top of the dashboard, you will find several filter options:
- Select Account: if you manage multiple Co-Ops, you can choose to view data for all of them collectively or focus on an individual Co-Op.
- Select Partner: choose to display data for all participants or select specific ones.
- Time Period: by default, the dashboard shows data from the past 30 days, but this range can be customized as needed using one of the pre-set options or the Custom option at the bottom.
Summary
The Summary table, the first table at the top, provides a high-level overview of your Co-Op, showing financial and partnership metrics at a glance. It includes:
- The number of partners (as filtered),
- The number of active campaigns (based on selected partners),
- The total campaign budget (cumulative since the start of the Co-Op), and
- The total campaign spend (limited to the selected date range).
Note that the total budget reflects the full Co-Op budget since the beginning, regardless of the date filter. Spend instead is tied to the selected date range.
Campaign Performance
The Campaign Performance table provides high-level statistics for each campaign and will help you review and compare success metrics across your partners. For each campaign, you'll see:
- Total campaign budget (to date)
- Spend during the selected time frame
- Delivery metrics (impressions and clicks)
- Performance results (CTR, conversions, ROI, VCR)
You can search the table for specific partners, and adjust the number of results in your view.
Click a participant’s name to view more detailed campaign analytics, which can also be accessed in Reporting > Campaign Performance.
Co-Op Map
At the bottom of the dashboard a dynamic map displays the geographical locations and type of all Co-Op partners to give you insights on partner distribution and help you identify areas of expansion.