If you manage a Co-op, Sojern will provide access to a Co-Op Dashboard, available from the left-hand menu. The Co-Op Dashboard is designed to give you a comprehensive view of all activities related to the Co-Op marketing you run through Sojern. It provides insights into partner relationships, budget allocations, campaign performance, and geographical distribution.
Filters
The dashboard will default to the most recent Co-op program you are running. However, at the top of the page you will find several filter options to adjust your view:
- Select Account: if you manage multiple Co-Ops, you can choose to view data for all of them collectively or focus on an individual Co-Op.
- Select Program: if you run multiple Co-Op programs within the same account or across accounts, you can choose to view data for all of them collectively or focus on an individual Co-op.
- Select Partner: choose to display data for all participants or select specific ones.
- Time Period: by default, the dashboard shows data from the past 30 days, but this range can be customized as needed using one of the pre-set options or the Custom option at the bottom.
Summary
The Summary table, the first table at the top, provides a high-level overview of your Co-Op, showing financial and partnership metrics at a glance. It includes:
- The number of partners (as filtered),
- The number of active campaigns (based on selected partners),
- The total campaign budget (cumulative since the start of the Co-Op), and
- The total campaign spend (limited to the selected date range).
Note that the total budget reflects the full Co-Op budget since the beginning, regardless of the date filter. Spend instead is tied to the selected date range.
Campaign Performance
The Campaign Performance table provides high-level statistics for each campaign and will help you review and compare success metrics across your partners. For each campaign, you'll see:
- Total campaign budget (to date)
- Spend during the selected time frame
- Delivery metrics (impressions and clicks)
- Performance results (CTR, conversions, ROI, VCR)
You can search the table for specific partners, adjust the number of results in your view and download the data in a csv file.
Click a participant’s name to view more detailed campaign analytics, which can also be accessed in Reporting > Campaign Performance.
Co-Op Map
At the bottom of the dashboard a dynamic map displays the geographical locations and type of all Co-Op partners to give you insights on partner distribution and help you identify areas of expansion.