You can access Campaign Performance reporting in the Reporting section. This feature allows you to monitor campaign metrics and download detailed performance reports.
Tools
Filter dropdown
Located below the main navigation bar, the filter dropdown offers key customization options:
- Date Range Selector: by default, the date range is set to Last 30 days. To change it, open the dropdown menu and select a preset range or define a custom range. Click the arrow again to close the menu.
- Advertiser and Campaign Selectors: all advertiser accounts and campaigns are selected by default. Use the dropdown to filter specific accounts or campaigns.
Note that these filters apply across all tabs in the Reporting section as you navigate between reports.
Glossary
A Glossary popover is available in the top right corner of the navigation bar. It provides definitions and calculation methods for each metric displayed in your reports.
Data Through Date
On the far right of the toolbar, the Data Through date indicates the most recent date for which any of the reports have complete data. This could differ from the data through date of specific reports.
Download Button
Some tabs allow you to export report data as a CSV file. Simply click the download icon, and the data - filtered by your current selections - will be downloaded.
Reports
At the top of the Reporting section, the navigation bar contains multiple tabs, each representing a different report or view.
Dashboard
The Dashboard provides a high-level summary of all your campaigns. It includes:
- Key performance metrics at the top
- A customizable chart where you can compare two metrics at a time (defaulted to Spend vs. ROAS)
Campaigns, Line Items, Channel, Creative and Creative Sizes
These tabs display delivery and performance metrics segmented by different dimensions:
- Campaigns: A snapshot of all ongoing and past campaign performance.
- Line Items: A breakout of each product item’s performance.
- Channel: A view of campaign performance by channel, e.g. Display, Facebook, etc.
- Creative: View how each individual creative or creative set performed.
- Creative Sizes: Compare how your various creative sizes are performing against each other.
In each tab, you will be able to see:
- The Summary sub-tab: data is presented in a table and a customizable line chart.
- Clicking on an item on the table (e.g., a campaign or channel) allows you to view metrics by day, week, or month.
- For video campaigns, the dedicated Video Details sub-tab provides video-specific metrics (e.g., quartile views).
Geo
The Geo tab visualizes impression share by region:
- View impression share data on an interactive map.
- Adjust the number of regions displayed in the table (default is 15).