If your contract includes fractional attribution for certain channels and attribution models (such as Display / View), this will be reflected in your Bookings Report to ensure accurate billing.
To view fractional attribution data:
- Go to Billing >> Bookings reports
- Select the report you wish to view
In the bookings table, refer to the following columns:
- Attribution Rate: the rate (as defined in your contract) used to calculate attributable revenue for a specific channel and attribution model (for example, Display / View).
- Attribution Type: indicates the attribution model used to assign the booking to Sojern - for example, View or Click.
- Total Revenue: the original full value of the booking.
- Attributable Revenue: Calculated by multiplying the booking value (original or reconciled, as applicable) by the Attribution Rate. This is the revenue used for billing purposes.
- Final Commission: shows the commission amount based on the Attributable Revenue.
Similar information is available when downloading the bookings report. Please refer to the following columns:
- Total Revenue: the original booking value
- Attributable revenue: Attributable revenue calculated from the booking value (original or reconciled, as applicable)
- Pre-reconciled Commission: Commission payable on revenue before reconciliation
- Reconciled Revenue: the booking value used for billing (original or reconciled, as applicable)
- Reconciled Attributable revenue: Attributable revenue based on the reconciled revenue
- Final Commission: commission calculated from the reconciled attributable revenue
Please note that attributable revenue is used exclusively for billing. In other areas of your account, such as the Dashboard and Commission Campaign Summary, we always display the full booking value (original or reconciled, as applicable).
For more information on how to perform reconciliation, please check this section.
For more information on the performance of your commission campaign, please check our Reporting articles.